Fabletics has managed to succeed in a market where Amazon controls a whooping 20% of the fashion market on e-commerce. It was no easy feat, but Kate Hudson’s Fabletics has grown to be a $250 million dollar business in just three years. Part of its success id due to the fact that the subscription blueprint that Fabletics uses is convenient to the customer in a day and age where many consumer use the internet to but their items. Customers also love a brand that is trendy and aspirational. Nobody wants to buy something that they will get sick of. Fabletics really keeps up with the modern fashion.
Fabletics is a very high value brand without the outrageous high price tag and offers things like great customer service, last-mile service, and exclusive designs. Fabletics isn’t just an online store anymore. they have retail stores open for business in Florida, Illinois, Hawaii, and California and they are planning to open many more. So customers can shop however way they like. The best thing is that whether you shop online or in-store, all of your purchases count toward your shopping cart as well.
Fabletics uses a “reverse showrooming” technique instead of the pop-up store model that many new companies adopt. Fabletics has instead gotten to know their market and have built relationships through events and activities. This has resulted in 30-50% of customers walking into their retail stores already being members and another 25% becoming members right in the stores.
Fabletics keeps a close eye on what the customer likes and wants and adjusts its clothing lines accordingly. The information collected by the online survey that new members take to get a personalized shopping experience is invaluable to figuring this out.
Fabletics is a brand that offers great quality for the price and is a convenient way to get the active wear to get you motivated to live a healthier lifestyle. The website is easy to use and navigate through and it’s also easy to place your order once you have filled your cart. You can score great outfits that are trendy and stylish without breaking the bank and you can do it all conveniently from your computer or phone.
When you first sign up, it’s a good idea to take the Lifestyle quiz so that you will get a personalized shopping experience. You might even learn a thing or two about yourself!